Copywriter
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Job Description
Copywriter creating multichannel marketing content for Humana, a U.S. healthcare and insurance company. Developing brand-aligned copy across social, digital, email, video, print, and direct mail.
Responsibilities:
- Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
- Partner with designers, motion designers, and other creatives to develop concepts and creative direction
- Explore multiple approaches and contribute ideas throughout the concepting process
- Write for organic and paid social media, digital, email, web, video, print, direct mail, and internal communications
- Develop headlines, body copy, scripts, and social content tailored to audience, channel, and format
- Write in an established brand voice using clear, accurate, plain language
- Apply platform-specific best practices and format requirements
- Incorporate feedback from creative leadership, legal, compliance, and other partners
- Explain the thinking behind copy and respond constructively to feedback
- Review work for accuracy, consistency, grammar, and style
- Manage multiple projects, meet deadlines, and keep project partners informed
- Leverage emerging tools, including GenAI, for ideation, drafting, and iteration
- Stay current on industry trends, platform updates, and evolving best practices
Requirements:
- Bachelor’s degree or higher in English, Communications, Advertising or related field
- 2+ years of professional copywriting experience
- Portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
- Strong writing, editing, and proofreading skills
- Ability to adapt voice and tone across audiences, brands, and channels
- Working knowledge of accessibility and plain language standards
- Experience partnering with designers and cross-functional teams
- Excellent organizational and time management skills, with ability to prioritize multiple projects
- Ability to adhere to a process calendar
- Experience working in collaborative, hybrid or remote team environments
- Link to website or PDF portfolio must be submitted with application
- Ability to work Eastern Standard Time (EST) hours
- Dedicated work space without ongoing interruptions to protect member PHI/HIPAA information
- Self-provided internet with minimum 25 Mbps download and 10 Mbps upload speed
- Preferred: Experience writing platform-native social media content
- Preferred: Familiarity with editorial style guides such as AP style
- Preferred: Familiarity with Agile workflows and team structures
- Preferred: Experience with collaboration and workflow tools such as Figma, Lucid, and Workfront
Benefits:
- Bonus incentive plan based upon company and/or individual performance
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Paid time off
- Company holidays
- Personal holidays
- Paid parental leave
- Paid caregiver leave
- Short-term disability
- Long-term disability
- Life insurance
- Occasional travel to Humana offices for training or meetings may be required
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