Senior Copywriter
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Job Description
Senior Copywriter creating conversion-focused copy for Phiture, a mobile growth consultancy serving leading app brands. Owning app store, CRM and in-app messaging across global accounts.
Responsibilities:
- Own copy delivery across assigned accounts, from brief interpretation through final QA on production and market localisation
- Translate creative briefs, audience insights and testing hypotheses into clear, conversion-focused copy
- Write app store metadata, screenshot captions, in-app events, promotional content, storyboards and CRM campaigns
- Build knowledge of clients’ brands, products, features and audiences
- Adapt to distinct brand voices, formats and markets while preserving brand identity
- Partner with designers to align copy and visuals toward shared objectives
- Write English source copy and adapt messaging for different English-speaking markets
- Use creative testing and performance results to shape recommendations and ideas
- Present and explain creative rationale in meetings alongside the Creative Lead
- Brief, guide and review freelance copywriters as needed
- Incorporate client feedback, brand preferences and past learnings into new work
- Run copy QA and proofreading, including final design checks for accuracy, localisation and consistency
- Plan workload and capacity, flagging risks early to avoid delays to design, testing or launches
- Use AI tools thoughtfully and critically edit generated output
Requirements:
- Native-level English copywriting ability, with excellent grammar, editorial skills and exceptional attention to detail
- Proven experience in a senior copywriting role, writing compelling digital copy across different formats and brands
- Strategic and commercial thinking: ability to find the real user benefit in a brief and explain why the copy will work
- Strong portfolio showing range across brand voices and clear, benefit-led messaging
- Experience managing multiple projects in a fast-paced, deadline-driven environment, with ownership of quality, priorities and delivery
- Collaborative mindset and ability to work closely with designers and strategists and respond constructively to feedback
- Confident communication with clients and internal stakeholders at all levels
- Experience in a creative or digital agency, ideally in mobile, performance or growth marketing
- Experience with ASO, SEO, UX or performance copywriting is a plus, but not essential
- Curiosity about products, audiences and the data behind them
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