SEO Copywriter, Mid-Level
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Job Description
Redator SEO produzindo conteúdos autorais, humanizados e otimizados para mecanismos de busca. Pesquisando temas, aplicando SEO on-page e atualizando materiais para melhorar desempenho orgânico.
Responsibilities:
- Produce SEO-optimized content, including evergreen articles, news stories, guides, FAQs, informational pages, and other formats
- Develop original, clear, natural, and human-centered copy that adheres to the brand’s voice
- Conduct in-depth research before producing content
- Consult reliable sources, official documents, studies, legislation, and specialized references
- Interpret SEO briefs and transform them into complete, useful content for users
- Incorporate keywords naturally, avoiding artificial or over-optimized copy
- Structure content based on search intent, scannability, information hierarchy, and user experience
- Update and optimize published content based on performance, market changes, and new information
- Identify opportunities to expand, supplement, or improve content
- Produce content aligned with quality, authority, trustworthiness, and experience criteria
- Ensure information is accurate before publication
- Collaborate with SEO, Content, and other relevant teams
- Meet editorial calendars and production targets while maintaining content quality
Requirements:
- Previous experience as an SEO copywriter, content writer, or in a similar role
- Excellent command of Portuguese, including grammar and writing skills
- Proven experience producing SEO content
- Ability to write natural, fluent copy with a distinctive voice
- Strong research, interpretation, and fact-checking skills
- Knowledge of search intent and the user journey
- Knowledge of headings, keywords, internal links, and other on-page SEO fundamentals
- Ability to adapt language, depth, and approach according to the audience and subject matter
- Strong organizational skills for managing multiple assignments and deadlines
- Ability to independently develop content from briefs
- Critical judgment to assess sources and identify inconsistent or unreliable information
- All written content must be original; generative AI must not be used to write the content
- Preferred: experience writing about finance, economics, credit, labor rights, pensions, or related topics
- Preferred: experience creating YMYL content
- Preferred: familiarity with E-E-A-T concepts
- Preferred: experience producing news and fast-turnaround content
- Preferred: knowledge of Google Search Console, Google Trends, Semrush, Ahrefs, or similar tools
- Preferred: experience optimizing and updating existing content
- Preferred: basic knowledge of organic performance analysis
- Preferred: experience producing content for high-traffic websites
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