Marketing Director
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Job Description
US Marketing Director for Cardiovascular at Amgen, creating and executing strategies to improve patient outcomes. Collaborative leadership role managing cross-functional teams for innovative marketing approaches.
Responsibilities:
- Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional priorities
- Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives
- Ensuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.
- Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers
- Lead coordinated pull-through of key programs and above brand campaigns across functions and channels
- Lead projects through the legal, regulatory, and medical review process
- Managing program budgets and performance metric tracking to ensure success
Requirements:
- Doctorate degree & 4 years of Marketing experience OR Master’s degree & 7 years of Marketing experience OR Bachelor’s degree & 9 years of Marketing experience
- MBA in marketing, healthcare management, or related field
- Demonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.
- Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role)
- Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care delivery
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Demonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
- Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
- 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins
- Experience working closely with field sales organizations to implement marketing programs with measurable impact
- Outstanding project management skills and experience managing multiple vendors and agency partners
- Ability to effectively manage multiple competing priorities and ruthlessly prioritize
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Excellent verbal and written communication skills
- Experience developing and implementing clinical marketing programs
Benefits:
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans and bi-annual company-wide shutdowns
- Flexible work models, including remote work arrangements, where possible
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