Head of Marketing
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Job Description
Head of Marketing leading the marketing strategy for Pylons, a blockchain and NFT startup. Collaborating with leadership to drive product positioning and community engagement.
Responsibilities:
- Help define our brand voice and tone
- Define and evolve the Pylons narrative, storytelling, marketing strategy, and product positioning
- Lead the creation of the branding and marketing for our consumer products: Easel: our first-party art NFT minting app, Pylons Wallet: our first-party wallet application for buying, selling, and managing digital item ownership
- Develop and execute adoption and go-to-market strategies for our consumer products and the larger Pylons ecosystem and SDK
- Design initiatives and events to foster and grow community across our main audiences - software developers, artists, consumers, and brand partners
- Create strategies for gathering community feedback to help inform product decisions, features, adoption, etc.
- Create and execute communications strategies tailored to appropriate audiences, including in-product messaging, website content, social channels, launch material, emails, education materials, etc.
- Analyze growth initiatives and flows, identifying product opportunities for enhancement, activation, and growth
- Collaborate with designers to revamp Pylons’s marketing collateral, website, and overall web presence
Requirements:
- 8+ years experience leading marketing strategy and execution for consumer products
- Proven track record of driving business outcomes
- Strong user and market research skills
- Experience with event marketing and experience design
- Experience leveraging community to achieve marketing and growth objectives
- Expertise in performance marketing and data analysis for campaign optimization
- Highly collaborative
- Autonomous with a bias for action
- Experience with early-stage startups and building marketing strategies from scratch
- Understanding of cryptography and distributed systems or the ability to quickly and independently learn
- Nice to Have Experience with PaaS products
- Prior knowledge of Blockchain and NFT technology
Benefits:
- Professional development
- Flexible work arrangements
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