Marketing & Growth Specialist
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Job Description
Marketing specialist owning growth for an online auction marketplace. Managing paid media, content, lifecycle campaigns, analytics, and local-market expansion.
Responsibilities:
- Own the day-to-day marketing strategy and execution across acquisition, paid media, content, social media, lifecycle marketing, local-market growth, and analytics
- Develop and execute strategies to acquire registered customers and active users across target markets
- Build full-funnel campaigns from awareness and registration through first purchase and repeat participation
- Improve customer acquisition and onboarding friction points
- Develop reactivation strategies for inactive and previous users
- Track customer acquisition costs and evaluate channel quality
- Manage organic presence across Facebook, Instagram, TikTok, YouTube, and other channels
- Create content calendars, short-form videos, tutorials, and customer- or employee-generated content
- Manage social media publishing and scheduling
- Own promotional email and SMS strategy and execution
- Build behavioral customer segments and lifecycle campaigns for onboarding, activation, retention, and re-engagement
- Manage Meta advertising, including prospecting, retargeting, creative testing, audience development, and budget allocation
- Manage and optimize Google Ads where appropriate
- Develop geo-targeted campaigns for existing and future local markets
- Improve website product presentation, merchandising, registration, onboarding, discovery, and conversion
- Analyze customer behavior and recommend improvements to increase bidding activity and repeat usage
- Develop strategies for local markets, launches, partnerships, community groups, creators, and resellers
- Coordinate digital marketing with events, partnerships, radio, and outdoor advertising when appropriate
- Build and maintain a marketing scorecard and provide concise weekly reporting with actionable recommendations
- Track registrations, acquisition costs, activation, active users, conversion, engagement, bidding, retention, reactivation, CAC, ROAS, and marketing-influenced revenue
- Develop scalable marketing workflows, calendars, tools, technologies, and repeatable processes
- Coordinate with developers and external vendors on technical marketing implementation
- Maintain organized creative assets, campaign history, audiences, reporting, and brand resources
Requirements:
- 5+ years of experience in digital marketing, growth marketing, e-commerce, marketplace marketing, retail marketing, or a similar environment
- Hands-on experience managing Meta advertising campaigns
- Experience creating and managing organic social media content and short-form video
- Experience managing email marketing, customer segmentation, and lifecycle campaigns
- Experience developing customer acquisition strategies and optimizing performance across the marketing funnel
- Experience using Meta Ads Manager
- Experience using Google Ads for customer acquisition and performance marketing
- Strong content creation capabilities, including short-form video creation and editing using tools such as Canva and CapCut
- Experience using Metricool or comparable social media publishing and scheduling platforms
- Strong understanding of email and SMS marketing platforms, audience segmentation, lifecycle campaigns, retention, and re-engagement
- Strong analytical capabilities connecting marketing performance to registrations, activation, acquisition, retention, ROAS, and revenue
- Strong understanding of full-funnel marketing and customer journey optimization
- Strong copywriting and content development skills
- Ability to identify commercially valuable content, inventory, and promotional opportunities
- Ability to manage multiple channels, campaigns, local markets, and priorities simultaneously
- Ability to work directly with leadership and independently own marketing initiatives
- Candidates must be available to work 9:00 AM–5:00 PM EST / U.S. business hours
- Resume must be submitted in English and PDF format
- Applicants must record and submit a video showcasing their skill sets
Benefits:
- Fully remote work from home
- Work schedule aligned with U.S. business hours (9:00 AM–5:00 PM EST)
- Contract compensation of $2,730–$3,250 per month
- Opportunity to take meaningful ownership of the marketing function
- Direct collaboration with leadership
- Opportunity to build scalable systems and playbooks
- Measurable impact on customer and revenue growth
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