Marketing Lead – B2B
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Job Description
B2B Marketing Lead driving physician acquisition and partnerships for Oviva’s digital healthcare platform in Germany. Owning inbound marketing, the doctors’ website, campaigns, events and healthcare ecosystem growth.
Responsibilities:
- Lead the planning and execution of the German B2B marketing roadmap.
- Develop segment-specific activation strategies across the adoption funnel, aligned with national commercial milestones and OKRs.
- Own a unified narrative for physician engagement across all channels, aligned with brand guidelines and commercial priorities.
- Adapt global messaging for local healthcare professionals, ensuring cultural fit and regulatory alignment.
- Manage and optimise paid and organic channels, medical publication placements, newsletters, SEA and LinkedIn to generate MQLs.
- Manage and optimise HCP community and traditional channels.
- Partner with the CRM Manager to build automated nurture journeys.
- Own the strategy, performance and optimisation of Oviva’s B2B Doctors’ Website, including content strategy, conversion, SEO and user experience.
- Evaluate and refine the professional user journey and improve website conversion.
- Integrate web assets with CRM systems for seamless data flow and accurate doctor-funnel tracking.
- Coordinate with Product, Design and external vendors on website enhancements, brand standards and accessibility.
- Create and maintain sales toolkits for B2B health audiences.
- Gather feedback from Sales and Field teams and co-develop commercial activation campaigns.
- Develop and execute national and regional event roadmaps.
- Identify, negotiate and activate partnerships with healthcare bodies, KOLs and conference platforms.
- Manage the event marketing budget and review post-event ROI.
- Monitor the German healthcare landscape, DiGA and SaaS trends, competitors and B2B growth trends.
- Translate market intelligence into quarterly planning and BD roadmap inputs using test-learn-scale principles.
Requirements:
- 5+ years of experience in B2B marketing, HCP marketing or lead generation, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.
- Proven track record of developing a B2B marketing function or inbound funnel.
- Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).
- Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.
- Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.
- Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.
- Native-level German and professional fluency in English (C1).
- Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events).
- Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.
- Hands-on experience in conference organisation, including an eye for design.
- Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).
Benefits:
- The opportunity to drive meaningful, life-changing impact through your work.
- A high-growth environment with strong development opportunities.
- Flexible working options – including remote working.
- Personal learning budget and development plans.
- A home working allowance to create your ideal workspace.
- Competitive salary and benefits
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