Marketing Manager
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Job Description
Marketing Manager driving attendee acquisition, exhibitor engagement, and revenue for Emerald’s Modern Day Marine events. Building data-driven, multi-channel campaigns across digital and event communities.
Responsibilities:
- Develop and execute integrated marketing campaigns supporting attendee acquisition, exhibitor retention, and revenue goals
- Build annual marketing plans balancing event launches with year-round audience engagement
- Create messaging and campaigns across email, web, paid media, social, partnerships, PR, and content marketing
- Manage campaign calendars and deliver projects on time and within budget
- Execute multi-channel demand generation campaigns and optimize through segmentation, A/B testing, and conversion optimization
- Partner with Marketing Operations to maximize HubSpot, SEO, and marketing automation capabilities
- Manage agencies and partners delivering paid search, paid social, and digital advertising initiatives
- Leverage AI-powered marketing tools to improve productivity and campaign performance
- Develop initiatives strengthening relationships with attendees, exhibitors, and industry partners
- Collaborate with Sales, Show Management, Marketing Operations, Registration, Operations, and external partners
- Monitor campaign performance using HubSpot, Google Analytics, Power BI, and other reporting tools
- Present campaign results and recommendations to Marketing leadership while championing continuous improvement
- Deliver attendee registration and revenue goals
- Support exhibitor acquisition and retention objectives
- Increase digital engagement across owned channels
- Improve campaign conversion rates through testing and optimization
- Build year-round engagement for event communities
Requirements:
- 5+ years of B2B marketing experience, preferably in events, media, associations, or demand generation
- Experience with integrated marketing campaigns
- Experience with marketing automation, with HubSpot preferred
- Experience with paid media and analytics
- Experience with Google Analytics, Power BI, SEO, and AI marketing tools preferred
- Strong project management, communication, and cross-functional collaboration skills
- Growth mindset and curiosity
- Strong commercial thinking and analytical skills
- Creativity balanced with data-driven decision making
- Ability to manage multiple priorities in a fast-paced environment
- Passion for testing new marketing ideas and technologies
Benefits:
- Bonus eligible
- Unlimited vacation for exempt employees
- Flexible working locations
- 401(k) plan with a company match
- Medical, dental, and vision coverage
- Transgender services and fertility benefits
- Parental and caregiver leave
- Dependent, commuter, and FSA benefits
- Professional development programs like Toastmasters
- Mental wellness tools
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