Principal, Lifecycle Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Principal lifecycle marketer owning journeys, scoring, onboarding, expansion and renewal programs. Building connected marketing automation for CrowdRiff’s visual storytelling solutions for destination marketers.
Responsibilities:
- Own the end-to-end journey for prospects and customers
- Build always-on programs for new-logo acquisition, onboarding, adoption, cross-product engagement, expansion and renewal
- Map customer and prospect journeys from onboarding through renewal or from first touch to SAO and win-back
- Define important customer moments, cohorts, triggers and requirements for the GTM engineer
- Score accounts on fit and intent to support target-account strategy and sales targets
- Develop message strategies by cohort, channel and timing across email, in-product, website, webinars, community and account-manager conversations
- Adapt messaging by market, tier, and new versus former customer across North America, Australia and New Zealand, and Europe
- Lead onboarding and adoption programs and set activation goals with Product and Support
- Run expansion conversion programs
- Build cross-sell plays for Planner, Creators, UGC and DAM, including pricing and peer examples
- Report activation, expansion pipeline, retention and nurture conversion, and recommend changes
- Use AI with the GTM engineer to automate manual lifecycle-program steps
- Independently build, optimize, test and improve programs using Claude, CRM and data warehouse tools
Requirements:
- 8+ years in B2B SaaS marketing, with at least 3 years in lifecycle, customer or growth marketing
- Track record of always-on lifecycle programs that moved activation, expansion or retention
- Experience building segmentation, cohort and account scoring models, and turning them into triggers and journeys
- Strong creative judgment for formats, channels and communications
- Working knowledge of HubSpot or a similar platform and Intercom
- Knowledge of how product usage data drives triggers and segmentation
- Ability to turn data into decisions, write requirements, and brief an engineer on what to build
- Hands-on use of AI to automate workflows
- Experience in travel, tourism or destination marketing is a plus
Benefits:
- Competitive salary and benefits plan
- Parental leave
- Extended learning and development opportunities through the DevDollars program
- Equity incentives
- Feel-Good Fridays: half-day off every other Friday in summer
- No-meeting Fridays year-round
- Flexible work hours
- Regular team socials and team events
- Up to 8 weeks of vacation
- Up to $3000 towards your next trip
- Travel and work from a country of your choice for 90 days
- Interview process accommodations upon request
Similar Jobs
Senior Field & Channel Marketing Manager – West
Senior Field Marketing Manager driving event strategy, programs, and pipeline for Glow’s endpoint security platform. Managing budgets, systems, KPIs, and sales alignment.
Advisor Marketing Specialist
Advisor marketing specialist leading campaigns, events, and advisor enablement for Wealth Enhancement, an independent wealth management firm serving over 90,000 households.
Marketing & Creative Assistant
Marketing & Creative Assistant managing social media, graphic design, video editing, and email campaigns. Supporting Wing’s mission to automate operations and build global teams.
Senior Principal, Talent Marketing
Talent marketing leader building Moniepoint's European engineering hubs and developer pipelines. Translating fintech engineering challenges into campaigns, events, and recruiter enablement that drive technical hires.
Director, Global MSP Marketing
Director leading Mimecast’s global MSP marketing strategy for cybersecurity software. Driving partner recruitment, pipeline growth, enablement, lifecycle engagement and regional execution.
Senior Channel Field Marketing Manager
Field marketing manager driving Horizon3.ai’s autonomous cybersecurity pipeline across Australia. Leading regional campaigns, partner marketing, demand generation, and sales alignment.
Senior Channel Field Marketing Manager
Field and channel marketing manager driving Japan pipeline for Horizon3.ai’s autonomous cybersecurity platform. Executing localized campaigns, partner programs, demand generation, and sales alignment.
Senior Channel Field Marketing Manager
Field and channel marketing manager driving Singapore pipeline for Horizon3.ai’s autonomous cybersecurity platform. Leading partner programs, demand generation, and regional go-to-market execution.
Field Marketing Manager
Field Marketing Manager leading North American events, ABM campaigns, and sales alignment for Iron Mountain’s information-management solutions. Managing a distributed field marketing team and regional budget.
Senior Marketing Analytics Consultant
Senior Marketing Analytics Consultant measuring global fintech marketing impact with SQL and Tableau. Translating customer data into channel strategy, ROI recommendations, and business insights.
Admin – Marketing Coordinator
Remote Admin & Marketing Coordinator supporting BD, a global medical technology company. Coordinating client meetings, marketing administration, contracts, invoices, and compliance documentation.
Lead Partner Marketing Manager
Partner Marketing Manager building measurable demand and pipeline through partners for Oyster’s global employment platform. Owning programs, budget, attribution, and AI-enabled marketing operations.
Marketing Specialist
Marketing Specialist executing North American events, demand generation, content, email, and customer advocacy programs. Supporting CYPHER Learning’s AI-native platform growth through analytics and cross-functional marketing.
Marketing Analytics Intern
Marketing Analytics Intern supporting cross-channel attribution, AWS marketing data, and segmentation projects. Documenting requirements and validating reporting for IDeaS revenue optimization solutions.
B2B2C Marketing Lead – Contract
B2B2C Marketing Lead designing digital enrollment campaigns for Summer’s city and state benefit programs. Driving launches, creator partnerships, paid media, and conversion tracking.
Marketing Manager
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co-marketing, pipeline growth, and sales enablement.
Senior Field Marketing Manager
Senior Field Marketing Manager building integrated field marketing programs for Brex's Commercial segment. Driving pipeline growth through events, digital campaigns, partnerships, and account-based marketing.
Steam Launch Marketing Lead
Steam launch marketing lead driving store optimization, creator seeding, and community growth for Wooster Games’ unannounced multiplayer PC game. Turning demos and player-generated clips into wishlists and launch sales.
Marketing Team Lead
Marketing Team Lead owning demand generation, revenue attribution and brand strategy for BrightOrder’s fleet management software. Mentoring two specialists while partnering with Sales, Product and leadership.
Senior Marketing Manager
Senior Marketing Manager owning end-to-end SEO, marketing operations, and paid media delivery. Managing 5–10 client accounts and coordinating contractors, vendors, and client workstreams.