Marketing Technology, Attribution Manager
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Job Description
Marketing technology and attribution manager owning tracking, attribution, and automation infrastructure. Supporting High Roller Technologies’ global gaming and real-money prediction market products.
Responsibilities:
- Run AppsFlyer, SKAN and Apple conversion value schemas day to day
- Own Meta, X, Snap and TikTok CAPIs and other server-side events
- Own affiliate attribution within Cellxpert
- Manage postbacks and conversion events sent to advertising networks and partners
- Set tracking standards and build tracking links, landing-page tracking and GTM/GA4 configurations
- Identify attribution and reporting discrepancies, trace root causes and drive fixes with Engineering, BI and external partners
- Own the data flow from AppsFlyer into the data warehouse
- Own event feeds into Customer.io
- Automate data handoffs between tools and reduce manual reporting
- Write event specifications and UAT scenarios with Engineering
- Establish data definitions and reporting requirements with BI
- Provide accurate and consistent performance data for agency and affiliate reporting
- Identify opportunities to use automation and AI to improve SQL, specifications, QA and anomaly detection
- QA campaign setup across channels before launch
- Build and test landing pages alongside Brand and Design
- Run A/B tests across landing pages and acquisition funnels
- Ensure tracking links, landing pages and campaigns meet relevant compliance requirements
- Collaborate with Marketing, Product, Engineering, BI, and the Agency & Partnerships Manager to launch and measure campaigns successfully
Requirements:
- 3+ years of experience in performance or growth marketing, including at least 2 years owning attribution or marketing technology
- Hands-on experience running paid digital campaigns
- Hands-on AppsFlyer or other MMP implementation and operational experience
- Working knowledge of SKAN, conversion values, server-side events and postbacks
- GTM and GA4 setup experience
- Affiliate tracking experience using Cellxpert or a similar platform
- Experience with landing pages, A/B testing and campaign QA
- Working SQL knowledge, including joins, aggregations and reconciling multiple data sources
- Comfortable reading API documentation and writing event schemas alongside engineers
- Strong understanding of how marketing data moves from campaigns through attribution platforms and into a data warehouse
- Strong analytical and problem-solving skills
- Experience with real-money mobile products such as prediction markets, trading, fintech, sportsbooks or iGaming is strongly preferred
- Customer.io or another lifecycle marketing platform experience
- Experience working within legal or compliance review processes
- Ability to work US remote, ideally Eastern Time hours, with flexibility around major campaigns, launches and key market moments
Benefits:
- Competitive health and welfare benefits
- 401(k) retirement plan with company match
- Flexible vacation policy
- Home office setup reimbursement
- Team events and get-togethers
- Access to Wellbeing mental health support
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