Senior Field & Channel Marketing Manager – West
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Job Description
Senior Field Marketing Manager driving event strategy, programs, and pipeline for Glow’s endpoint security platform. Managing budgets, systems, KPIs, and sales alignment.
Responsibilities:
- Partner with Sales leadership to align event investments to territory and account priorities
- Develop scalable playbooks for event planning, activation, and follow-up
- Build and manage event budgets with strong ROI discipline
- Create standardized processes for planning, tracking, and post-event follow-up
- Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
- Drive pre-event enablement and post-event follow-up rigor across Sales teams
- Define and track KPIs including pipeline generated and influenced, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates
- Deliver executive-level reporting and insights
- Continuously optimize channel mix based on performance data
- Leverage marketing automation and CRM systems to measure impact
- Design and execute extraordinary in-person experiences and innovative events
- Collaborate with sales and leadership to accelerate deals and deepen customer relationships
Requirements:
- 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
- Experience owning and executing large-scale tradeshows and high-volume field programs
- Demonstrated success driving pipeline and revenue through event programs
- Experience managing budgets and forecasting ROI
- Proven people manager with experience leading and developing direct reports
- Experience in high-growth B2B SaaS environments
- Familiarity with Salesforce and marketing automation platforms
- Experience at a startup or hyper-growth company is preferred
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams
- Strong analytical and operational mindset; comfortable working in CRM and marketing automation systems
- Ability to operate both strategically and tactically
- Exceptional cross-functional collaboration skills
- Highly organized with strong project management capabilities
- Strong executive presence and comfort presenting performance metrics to leadership
- Passion for process improvement and scalable systems
Benefits:
- Remote work arrangement
- Inclusive workplace
- Equal opportunity employment
- Environment free from discrimination and harassment
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