Part-Time Marketing Manager
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Job Description
Part-time marketing manager driving content, campaigns and qualified enquiries for an Australian mortgage and commercial finance business. Managing social distribution, video editing, lead generation and performance reporting remotely from South Africa.
Responsibilities:
- Own the marketing process and ensure activities are completed without being chased
- Review and refine internally generated content
- Monitor relevant financial developments and propose meaningful audience-focused content
- Manage publishing and distribution across LinkedIn, Instagram, YouTube, Google Business Profile and other relevant channels
- Edit founder videos and provide practical direction on scripts and hooks
- Develop and test targeted email and other campaigns for prospective clients, corporate employers and professional referrers
- Identify underserved audiences, differentiated marketing opportunities and cost-effective ways to generate relevant enquiries
- Track engagement, enquiries and campaign performance
- Provide weekly updates and monthly performance reports
- Produce around three quality content pieces per week
- Produce one to two founder-led videos per week, depending on available recordings
- Set up the content and campaign process and launch an initial targeted campaign within 30 days
- Establish consistent execution and reporting, with early performance insights within 60 days
- Demonstrate measurable progress in attracting qualified opportunities and identify worthwhile channels and campaigns within 90 days
Requirements:
- South African-based only
- Proven experience managing social media and digital content, with examples of actual campaigns and, where possible, commercial outcomes
- Practical financial literacy covering mortgages, interest rates, savings, household cash flow, debt management and property borrowing
- Genuine interest in banking, debt and personal finance
- Commercial mindset and initiative to work with minimal day-to-day direction
- Short-form video editing skills using CapCut, Canva or similar
- Working knowledge of AI tools such as Claude and ChatGPT
- Strong research skills and attention to detail
- Experience with analytics and performance reporting
- Excellent written and spoken English
- Experience marketing financial services or professional services is a significant advantage
- Experience creating content for Australian audiences is desirable
- Experience with lead generation and email campaigns is desirable
Benefits:
- Option to increase hours or scope if there is a meaningful return
- Paid 30-day trial
- Defined weekly scope and fee
- Remote work
- Occasional meetings scheduled in the early evening Sydney time / morning in South Africa
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