Salesforce Pardot Consultant – Marketing Cloud Account Engagement
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Job Description
Salesforce Pardot Consultant designing and optimizing B2B marketing automation for a cloud consultancy’s clients. Managing lead journeys, Salesforce CRM integrations, campaigns, and reporting.
Responsibilities:
- Build, configure, test, and optimize marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot)
- Design and manage automated lead nurturing journeys and engagement programs
- Configure segmentation lists, automation rules, completion actions, dynamic lists, and other Pardot automation functionality
- Build and optimize lead scoring, grading, and qualification models
- Develop forms, landing pages, email templates, and lead capture workflows
- Create personalized and segmented B2B marketing campaigns based on prospect behavior, attributes, and lifecycle stage
- Support campaign tracking, attribution, and reporting within Pardot and Salesforce
- Maintain data quality and accurate synchronization between Pardot and Salesforce CRM
- Translate client marketing strategies and business requirements into scalable marketing automation solutions
- Develop lead nurturing and lifecycle strategies and configure lead routing, qualification, and marketing-to-sales handover processes
- Troubleshoot automation, synchronization, campaign, and data issues
- Perform QA and testing before campaigns and automation workflows go live
- Build and optimize responsive email campaigns and templates
- Apply HTML and CSS to customize emails, forms, and landing pages
- Monitor campaign engagement and recommend performance improvements
- Support Salesforce CRM field mapping, campaign attribution, segmentation, and lead management
- Collaborate with Salesforce and technical specialists on complex integrations
- Support integrations between Pardot, Salesforce CRM, and other marketing or business systems
- Work directly with clients to understand objectives, processes, and technical requirements
- Explain technical concepts and recommendations to technical and non-technical stakeholders
- Provide guidance and best practices around Pardot, marketing automation, lead management, and campaign optimization
- Collaborate with marketing, CRM, creative, product, and technical teams
- Manage multiple client projects and priorities
- Review Pardot environments and identify opportunities to improve automation, data quality, campaign performance, and usability
- Stay current with Salesforce Marketing Cloud Account Engagement developments and B2B marketing automation best practices
Requirements:
- 3+ years of hands-on experience with Salesforce Pardot / Marketing Cloud Account Engagement
- Strong practical experience building and managing Pardot marketing automation campaigns
- Experience with Engagement Studio, automation rules, completion actions, segmentation, and dynamic lists
- Experience developing lead nurturing workflows and B2B customer journeys
- Strong understanding of lead scoring, grading, qualification, and marketing-to-sales handover
- Experience building and managing email campaigns, forms, landing pages, and lead capture processes
- Experience integrating and working with Pardot and Salesforce CRM
- Strong understanding of prospect data management, segmentation, synchronization, and data quality
- Experience with campaign tracking, reporting, and marketing attribution
- Good HTML and CSS skills for email and landing page customization
- Strong understanding of B2B marketing automation and lead lifecycle management
- Excellent troubleshooting and problem-solving skills
- Strong communication skills with confidence working directly with clients and stakeholders
- Ability to independently manage multiple campaigns, projects, and priorities
- Experience with the broader Salesforce Marketing Cloud platform
- Experience with Journey Builder, Automation Studio, Email Studio, or Contact Builder
- Salesforce Pardot / Marketing Cloud Account Engagement certifications
- Other relevant Salesforce certifications
- Familiarity with APIs and integrations across the Salesforce and marketing technology ecosystem
- Experience working in an agency, consultancy, or enterprise environment supporting multiple clients
- Experience with more complex Salesforce CRM configurations and marketing-to-sales workflows
- Familiarity with AMPscript, JavaScript, or SQL
- Full-time independent contractor availability during AU working hours
Benefits:
- Fully remote work
- Work on diverse Pardot / Marketing Cloud Account Engagement projects across multiple client environments
- Ownership of meaningful B2B marketing automation and lead management initiatives
- Direct client collaboration and influence on Salesforce marketing and sales processes
- Collaboration with experienced consultants and technical specialists
- Opportunities to expand expertise across Salesforce CRM, marketing automation, integrations, and the broader Salesforce ecosystem
- Autonomy, collaboration, continuous learning, and technical excellence
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