Field Marketing Manager
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Job Description
Field Marketing Manager owning profitable events, flagship conferences, and scalable community formats. Driving registrations, attribution, and sales pipeline for Adapty’s mobile-app SaaS business.
Responsibilities:
- Build and own the event strategy for Adapty and FunnelFox
- Define an event portfolio with clear purposes, audiences, target payback, and cadence
- Ensure the event portfolio pays back
- Launch and run an annual flagship conference
- Make data-driven go/no-go decisions for events
- Scale successful event formats and discontinue those that do not pay back
- Design scalable event formats including dinners, roundtables, side events, meetups, and online events
- Own event registrations, show-up rates, and target-customer attendance through invitations, promotion, and partnerships
- Run the event pipeline motion with Sales, including target account lists, pre-booked meetings, and follow-up SLAs
- Build event attribution and reporting in HubSpot and review it weekly with Sales
- Set priorities for the Event Operations team
- Collaborate closely with Sales while the Event Operations team handles execution
Requirements:
- 3+ years owning B2B event or field marketing with a budget and a revenue target
- Demonstrated knowledge of event ROI, including cost, meetings, pipeline, and closed-won revenue
- Experience cutting events that did not pay back and scaling events that did
- Built at least one event format from scratch that grew
- Comfortable with CRM attribution and building reports in HubSpot or Salesforce
- Proactive Sales follow-up rather than simply handing over a lead list
- Fluent English
- Willingness to travel frequently
- Nice to have: launched a conference from scratch
- Nice to have: experience with mobile apps, ad tech, MMP, or B2B SaaS selling to developers and founders
- Nice to have: network among app founders and growth leads
- Nice to have: experience selling event sponsorships
- Nice to have: experience running events across the US, EU, and Asia
Benefits:
- Exceptional compensation directly tied to your results
- Flexible remote work
- Option to work onsite in the Belgrade or London offices
- Language learning
- Sports benefits
- Health insurance
- Laptop coverage
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