Marketing Lead
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Job Description
Marketing Specialist executing hands-on marketing efforts in a high-growth cybersecurity SaaS company. Collaborating across departments to drive demand generation and optimize marketing strategies.
Responsibilities:
- Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline
- Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting
- Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy
- Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up
- Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what's working and what to cut
- Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination
- Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion
- Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance
- Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities
Requirements:
- 3–6 years of experience in B2B marketing, with hands-on execution across demand gen, content, and campaigns
- Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology
- Proficiency with HubSpot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration
- Experience running Google and LinkedIn Ads and managing paid social budgets with a focus on pipeline, not vanity metrics
- Proven ability to write clear, compelling marketing copy that speaks to a technical-but-business-minded audience
Benefits:
- Comprehensive benefits package designed to support you and your family's health, well-being, and peace of mind
- Employee stock options (equity)
- Modern tech stack to empower high-impact work
- Flexible remote work environment
- Opportunity to be the marketing engine at a fast-growing, mission-driven company with real strategic influence, not just task execution
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