Marketing Lead – Growth & Organic Strategy
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Job Description
Marketing Lead driving organic growth and SEO strategies for a UK-based fintech company. Responsible for content, social media, and partnership initiatives in a fully remote role.
Responsibilities:
- Own and evolve the organic acquisition strategy across SEO, content, and community channels
- Develop strategies that incorporate both traditional search and AI-driven discovery (e.g. LLM optimisation, AI search platforms)
- Execute geo-targeted SEO initiatives across key international markets
- Continuously test and optimise new organic growth channels including forums, social platforms, and community engagement
- Monitor performance using tools such as GA4, Search Console, and SEO platforms
- Develop and lead content strategy tailored to niche customer segments
- Produce high-quality written content for digital platforms
- Repurpose content across multiple formats and channels (blogs, social, email, video scripts)
- Manage freelancers and external contributors where required
- Shape and execute multi-platform social strategies
- Adapt messaging for different audience segments and customer profiles
- Build authentic engagement within relevant communities and platforms
- Optimise referral and partner-driven growth initiatives
- Identify and onboard strategic partners and introducers
- Design and implement scalable growth loops and acquisition frameworks
- Leverage AI tools to enhance productivity, research, and campaign execution
- Build repeatable marketing systems and workflows
- Implement tracking, attribution, and performance measurement frameworks
- Develop and manage CRM and marketing automation processes
- Grow and maintain first-party data assets
Requirements:
- 4–7+ years’ experience in a marketing or growth-focused role
- Proven track record of driving organic growth and SEO performance
- Strong content creation and copywriting ability
- Demonstrated ability to balance strategy with hands-on delivery
- Experience using AI tools to enhance marketing workflows
- Data-driven mindset with experience using analytics tools (e.g. GA4)
- Ability to work independently and manage ambiguity effectively
- Excellent English communication skills
- Reliable internet connection and suitable home working setup
- Ability to work UK-aligned hours
- Experience in fintech, financial services, or payments
- Exposure to international or multi-market marketing
- Familiarity with SEO tools such as Ahrefs or SEMrush
- Experience with CRM platforms and marketing automation
- Understanding of referral programmes and growth loops
Benefits:
- Flexible work arrangements
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