Marketing Manager – Hereditary Cancer
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Job Description
Marketing Manager driving the downstream strategy and activation for Myriad’s Hereditary Cancer portfolio. Engaging genetic experts to drive awareness, education, and conversion.
Responsibilities:
- Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products.
- Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels.
- Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion.
- Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption.
- Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.
Requirements:
- Bachelor’s degree in marketing, life sciences, biology, business, or related field; advanced degree preferred.
- 5–7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing.
- Demonstrated experience launching healthcare products with accountability for downstream marketing execution.
- Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred.
- Proven ability to translate complex clinical and scientific concepts into clear, compelling marketing materials.
- Experience working cross-functionally in a regulated healthcare environment.
Benefits:
- Health insurance
- 401(k) matching
- Remote work options
- Paid time off
- Professional development opportunities
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