Director, Web Marketing – Experience
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Job Description
Web marketing director shaping campaigns and web experiences for Covenant House International, which serves youth and young families experiencing homelessness. Driving engagement, donor support, and digital performance.
Responsibilities:
- Translate stakeholder requests into high-performing web experiences aligned with strategic KPIs
- Define scope and requirements and coordinate implementation with the web development team
- Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
- Conduct QA to verify campaign designs, copy, brand standards, and technical requirements
- Contribute to and support the organization’s website strategy
- Design, lead, and support web marketing campaigns
- Define campaign objectives, audiences, user journeys, success metrics, and measurement approaches
- Partner with the Digital team to align cross-channel campaigns
- Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
- Collaborate with Brand and SEO partners on brand compliance, digital best practices, visibility, and performance
- Monitor and analyze campaign performance
- Aggregate findings and identify opportunities to improve results, user experience, and production standards
- Prepare performance summaries and post-campaign reports
- Manage incoming stakeholder requests and prioritize delivery plans
- Coordinate stakeholders, content, creative assets, requirements, and development work to keep initiatives production-ready and on schedule
Requirements:
- 5+ years of experience in web marketing, website management, web operations, or closely related discipline
- Strong project management and requirements gathering skills
- Ability to turn ambiguous requests into clear, actionable briefs and project plans
- Experience delivering high-performing web experiences in a fast-paced environment
- Demonstrated experience launching web campaigns contributing to engagement, list growth, and revenue goals
- Strong understanding of web best practices, UI/UX, and accessibility
- Proficiency in GA4, GTM, and UTM strategies
- Ability to build reports and dashboards and interpret behavioral data
- Experience contributing to and executing web strategy and implementing roadmaps
- CMS experience with Drupal, WordPress, Wix, Shopify, or SquareSpace preferred
- Familiarity with HTML, CSS, and JavaScript is a plus
- Experience with Figma, Adobe, or similar design software preferred
- Experience with Hotjar preferred
- Familiarity with CRM and fundraising platforms preferred
- Excellent communication and collaboration skills
- Ability to travel once per year to New York City in October
Benefits:
- 100% remote outside of the annual in-person traditions
- Annual in-person traditions in New York City
- Opportunities for staff to grow and thrive
- Reasonable accommodations, including ASL interpretation or alternative interview formats
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