Senior Customer Marketing Consultant
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Job Description
Customer marketing contractor driving reviews, case studies, newsletters, and events for Deepwatch, a managed cybersecurity services provider. Improving customer engagement, retention, and advocacy.
Responsibilities:
- Drive customer engagement, increase customer value realization, reduce customer churn, and improve advocacy
- Create and support customer marketing campaigns and foster a community of Deepwatch advocates
- Own and monitor 1 to 2 review-focused email campaigns per month targeting 15+ new reviews across Gartner Peer Insights and G2
- Conduct 2 to 4 customer interviews, write case studies, and secure 2 to 4 customer references or testimonials
- Work with Customer Success to identify customers, manage interviews, write case studies, and secure references, quotes, and testimonials
- Create 2 to 3 customer-focused social graphics and posts per month
- Leverage case studies, reviews, industry recognition, and quotes for organic social posts; monitor post engagement
- Partner with the Creative Manager on social graphics, post timing, copy, and internal sharing
- Own 1 monthly customer newsletter edition, including content collection, drafting, editing, and end-to-end publication
- Ensure newsletter messaging highlights product value, upcoming events, and customer success milestones
- Assist with webinar promotion and track customer engagement before and after webinars
- Assist in executing corporate and customer events, including RSA Conference, Deepwatch SKO, and channel partner events
- Manage promotional swag inventory and event-order fulfillment
Requirements:
- Bachelor's degree in a relevant field such as Marketing
- 5-7 years of experience in customer marketing or product marketing of enterprise software or technology offerings
- Cybersecurity experience is preferred
- Proven experience with technical products and developing customer messaging to create compelling stories
- Demonstrable content creation skills
- Very strong written and presentation communication skills
- Proven track record of working independently and ability to both lead and participate in projects
- Experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
- U.S. Person status for ITAR compliance: U.S. citizen, lawful permanent resident, refugee admitted to the United States, or person granted asylum by the U.S. government
- Pass a pre-employment background check
- Verify identity and eligibility to work in the United States upon hire
Benefits:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO)
- 12 company holidays
- Sick leave
- 8-Weeks Paid Parental Leave
- Annual “development dollars” for professional growth and development
- Wellness contests and monthly educational programs
- 401(K) retirement program
- Remote work from a home office when not at a corporate office
- Disability accommodations available upon request
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