Director, Integrated Marketing
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Job Description
Integrated marketing director leading Dwell and Domino brand strategy, partnerships, subscriptions, and events. Growing advertising revenue, audiences, memberships, and experiential programs for Ziff Davis’s design media brands.
Responsibilities:
- Lead marketing for Dwell and Domino
- Own each brand’s marketing strategy and grow advertising revenue, audience and memberships
- Lead partnership strategy from RFP and first pitch through final recap
- Lead creative ideation for RFPs, proactive pitches and major partnership opportunities
- Develop integrated programs across content, social, video, print, newsletters and experiential
- Ground concepts in audience insight, first-party data, research, market trends and editorial relevance
- Build pitch decks with the Marketing Manager
- Lead sold programs from concept through activation
- Oversee program budgets, production, talent and external partners
- Manage client and agency communication alongside Sales
- Partner with Client Success on recaps, case studies and learnings
- Maintain sales resources including media kits, sell sheets, rate cards, audience research, case studies, editorial calendars, tentpole opportunities, ad products and specs
- Develop category narratives, collateral and advertiser positioning
- Support the prospecting pipeline with research and competitive analysis
- Represent Dwell and Domino at industry events, trade shows and client meetings
- Define brand positioning and narratives
- Build a PR strategy positioning editors as experts across conferences, podcasts and media platforms
- Own marketing and production for tentpole moments, events and experiential programs
- Partner with Editorial to amplify events across paid, earned and owned channels
- Lead positioning, ticket sales, sponsor marketing and attendee communications
- Develop new revenue-driving experiences
- Manage event P&Ls and protect margins
- Build and run full-funnel marketing plans to grow reach, relevance and owned audience
- Lead acquisition and retention for Dwell print subscriptions and Dwell+ memberships
- Own offers, messaging, calendar and results
- Set KPIs and report to leadership on audience growth, subscriber and member acquisition and churn, event revenue and marketing-influenced ad revenue
- Work with the product lead to scope and launch site features and enhancements
- Manage a team of three plus freelancers
Requirements:
- 8–10+ years in brand, integrated or partnership marketing or branded content
- Ideally experience at a media company, publisher, agency or design-led consumer brand
- At least 3 years managing people
- Track record of marketing to both consumers and advertisers
- Experience concepting and winning integrated partnerships
- Experience delivering programs across editorial, video, social and events
- Experience owning targets and a P&L line across paid social, email, CRM and SEO
- Strong creative point of view on design, architecture, interiors and modern living
- Storytelling skills to turn a client brief into a compelling pitch and present it with confidence
- Subscription, membership and event production experience is a plus
- Ability to thrive in a matrixed, fast-changing organization
- Ability to earn the trust of editors and sellers alike
- Willingness to pitch in wherever needed
Benefits:
- Competitive salaries
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Family Care and Parental leave
- Fitness Reimbursement
- Wellness programs
- Employee Resource Groups
- Company-sponsored events
- Educational support
- Mentorship programs
- Career development resources
- Employee engagement programs
- Recognition awards
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