Marketing Specialist
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Job Description
Marketing Specialist analyzing competition, promotions, and customer sentiment for Trulieve, a cannabis company serving Pennsylvania. Supporting brand partnerships and cross-functional marketing execution.
Responsibilities:
- Analyze competitive landscape, including pricing, promotions, product assortment, and marketing tactics
- Develop and maintain weekly/monthly competitive reporting with actionable recommendations
- Translate competitive intelligence into strategic considerations for promotions and campaigns
- Evaluate promotional effectiveness, lift, ROI, customer engagement, and traffic-driving metrics
- Support post-campaign reporting and maintain reporting frameworks and dashboards
- Communicate insights to marketing, retail, and leadership stakeholders
- Serve as day-to-day contact for select third-party brand partners
- Coordinate joint marketing initiatives, product launches, brand activations, and promotional support
- Track and report brand partner performance, participation, and ROI
- Monitor customer sentiment across surveys, reviews, and feedback channels
- Analyze customer feedback trends and identify opportunities to improve marketing effectiveness and in-store experience
- Support promotional calendars, marketing initiatives, activations, events, and key business moments
- Coordinate with Retail, Digital, Creative, Brand, and Operations teams
- Gather and organize campaign assets, timelines, and deliverables
- Maintain documentation of reports, insights, and campaign performance
- Manage multiple projects while meeting deadlines
- Ensure compliance with company policies, procedures, and regulatory requirements
- Represent the Trulieve brand professionally and positively
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or related field required
- 2–4 years of experience in marketing, analytics, or related field
- Experience interpreting data and translating insights into recommendations
- Experience with performance metrics, dashboards, or reporting tools
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment
- Strong organizational and project management skills
- Ability to present insights clearly and concisely
- Ability to work cross-functionally across departments
- High attention to detail and commitment to accuracy
- Must be at least 21 years of age
- Must possess a valid driver’s license and a clear driving record
- Must pass required background checks and screenings
- Ability to work flexible hours, including occasional evenings, weekends, and holidays
- Must be able to lift, carry, push, and pull at least 25 lbs. to specified heights and distances
- Must be able to work seated or standing for extended periods and perform climbing, kneeling, crouching, and reaching
- Must have required visual acuity and verbal communication ability
Benefits:
- Comprehensive benefits package including paid time off
- Flexible hours
- Equal employment opportunities and anti-discrimination protections
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