Marketing Lead – Solid Tumors
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Job Description
Marketing Lead driving BeOne’s Austrian solid-tumor oncology portfolio, brand strategy, and launches. Leading cross-functional commercial execution, stakeholder engagement, and market access initiatives.
Responsibilities:
- Maximise the performance of BeOne's solid tumor portfolio in Austria
- Develop and implement go-to-market strategies for existing and future oncology products
- Achieve defined commercial targets with agreed resources and investment budget
- Build brand vision and awareness for BeOne and its products in the Austrian oncology market
- Develop the national brand plan and tactics for solid tumors, including digital, omnichannel and AI-enabled tactics
- Prepare the Austrian market for upcoming solid tumor launches through market shaping, stakeholder mapping, launch readiness planning and forecasting input
- Lead the cross-functional brand team and align functions behind one Austrian brand strategy
- Develop the national brand communication plan and aligned messaging
- Partner with Market Access on value messaging for reimbursement and hospital formulary processes
- Develop promotional tools and materials for the field force and general business use
- Generate market insights, measure impact and identify commercial opportunities
- Organise trainings and updates for Key Account Managers
- Plan and deliver congress presence, advisory boards and medical education with Medical Affairs
- Establish relationships with key opinion leaders, tumor centres, key accounts and patient advocates
- Manage agencies, vendors, technologies and supporting tools
- Project-manage commercial activities, including contracts, invoicing and administrative communication
- Plan and monitor brand budgets, spend and ROI
- Track commercial goals and performance KPIs
- Keep management informed of market changes and competitor activities and contribute Austrian insights to regional and global teams
- Drive patient-centered business decisions and ensure compliance with company standards and applicable laws
Requirements:
- University degree in life sciences, pharmacy, medicine or business
- +7 years of experience in pharmaceutical marketing or commercial roles, preferably in oncology
- Team lead experience, e.g. leading a brand team, project team or direct reports
- Proven ability to manage in a matrix: influencing and aligning cross-functional and international stakeholders without direct authority
- Launch experience, ideally in the Austrian market, is a strong advantage
- Knowledge of the Austrian hospital and oncology landscape
- Hands-on experience managing omnichannel tools and campaigns, and using AI tools to work smarter in marketing
- Clear understanding of customer adoption and how to shape tactics along the customer journey
- Openness to learn and adopt new tools, channels and ways of working
- Demonstrated success in a small but fast-growing, entrepreneurial commercial environment
- Strong project and budget management skills
- Medical and scientific expertise with successful HCP and KOL interactions
- Strategic and analytical thinking, with strong implementation skills
- Excellent communication and presentation skills, both in person and virtual
- Standard computer skills required, including MS Office and CoPilot; CRM and digital marketing tools such as Veeva advantageous
- Fluent German required, both verbal and written English fluency required
- Approximately 30% travel
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