VP Marketing
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Job Description
VP Marketing leading enterprise platform marketing and consumer acquisition for Updater, an AI-powered technology platform. Driving go-to-market, performance marketing, brand strategy, and scalable growth.
Responsibilities:
- Lead enterprise platform marketing and large-scale consumer acquisition
- Oversee product marketing, go-to-market, performance marketing, brand, user engagement, and marketing operations
- Shape enterprise customer understanding and adoption of Updater's technology
- Drive consumer acquisition programs that convert demand into orders
- Lead the marketing team and oversee significant marketing investments
- Turn products and technology into compelling stories, value propositions, and sales strategies
- Partner with Product to launch offerings, drive adoption, and identify growth opportunities
- Drive strategies contributing to pipeline, bookings, customer growth, and retention
- Lead paid acquisition, digital channels, and conversion optimization across eight-figure annual budgets
- Optimize acquisition economics, conversion rates, and return on marketing investment
- Test new channels and strategies to increase consumer acquisition and orders
- Shape Updater's differentiated brand and market leadership
- Lead corporate communications, thought leadership, brand strategy, and PR
- Elevate the marketing team and oversee marketing operations, resources, and performance
- Report to the Chief Revenue Officer and collaborate with the current VP of Marketing during the leadership transition
Requirements:
- Led marketing at a sophisticated SaaS, marketplace, or technology platform business
- Experience positioning complex products, building market credibility, and driving enterprise sales
- Ability to connect product strategy, customer needs, and go-to-market execution
- Deep experience with paid acquisition, conversion optimization, customer acquisition economics, and significant marketing investments
- Familiarity with CAC and ROAS
- Understanding of how marketing drives pipeline, orders, and revenue
- Experience leading talented, multidisciplinary teams
- Ability to set an ambitious vision, challenge conventional thinking, and work hands-on in the details
Benefits:
- Medical, Dental, and Vision Insurance
- Flexible PTO
- 13 paid company holidays annually
- Updater Stock Options
- 401(k) with employer match
- Wellbeing Subsidy
- One Medical membership
- Virtual on-demand healthcare through Teladoc and Talkspace
- Flexible spending account (FSA)
- Health savings account (HSA)
- Supplemental Short & Long Term Disability Insurance
- Supplemental Life Insurance
- Paid Parental Leave
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