Marketing Manager
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Job Description
Marketing Manager overseeing marketing strategies and execution for a law firm remotely from the Philippines. Leading a marketing team and ensuring effective legal communication in campaigns.
Responsibilities:
- The Marketing Manager will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
- You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
- Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
- You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
- You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
- You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
- You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
- You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
- You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
- You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.
Requirements:
- 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments
- Proven experience leading and managing a marketing team or function, including delegation, performance oversight, and mentoring
- Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
- Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
- Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
- Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
- Strong written and verbal communication skills, with the ability to review, train, and mentor staff
- Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions
- Highly organized, proactive, and capable of working independently in a remote, high-accountability environment
- Prior experience in law firm marketing or regulated professional services is a strong plus
- Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus
- Mandarin Chinese and/or Spanish proficiency is a plus but not required
Benefits:
- Competitive monthly rate based on experience, leadership level, and scope of responsibility ($2,000 - $3,000 per month)
- Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
- Flexible schedule with a focus on outcomes and deliverables
- Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
- Performance-based bonuses tied to KPIs, lead quality, and departmental success
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