Marketing Manager – Production Animal
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Job Description
Marketing Manager leading strategic marketing programs for Cencora’s Production Animal segment. Focused on omni-channel strategies for customer growth and technology solutions.
Responsibilities:
- Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs
- Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities
- Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels
- Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness
- Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives
- Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels
- Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes
- Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability
- Assist with tradeshow planning and execution to strengthen MWI’s presence within the market
- Serve as a subject matter expert for assigned products, programs, and customer use cases
Requirements:
- Bachelor’s degree in Marketing, Strategic Communications, Product Management, Business, or a related field
- 5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus)
- 3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred
- Demonstrated experience building multi-channel strategy plans, launching products/services in competitive markets, and measuring/assessing ROI
- Experience in B2B marketing and working closely with multiple teams including but not limited to sales, operations, and product teams
- Proven ability to influence cross-functionally and drive alignment with senior stakeholders
- Strong project management skills with a proactive approach and consistent follow-through
- Strong collaboration, organization, and prioritization skills
Benefits:
- Medical, dental, and vision care
- Backup dependent care
- Adoption assistance
- Infertility coverage
- Family building support
- Behavioral health solutions
- Paid parental leave
- Paid caregiver leave
- Training programs
- Professional development resources
- Mentorship programs
- Employee resource groups
- Volunteer activities
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