Marketing Manager
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Job Description
Marketing Manager developing and executing marketing strategies for the National Safety Council. Focused on driving awareness, growth, retention, and engagement among existing and potential customers.
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned to the Council’s product growth goals in collaboration with product and advocacy partners
- Provide creative ideation to translate business goals into marketing solutions
- Understand market and customer segments and industry nuances
- Familiarity with digital marketing, SEO/SEM, CRM, and analytics tools
- Collaborate with cross-functional teams (creative, channel owners and sales) to ensure campaign messaging and creative assets are on-brand and effective
- Helps set and manage expectations and understanding of the marketing process for program impact
- Translates marketing program requests into functional requirements
- Manage campaign budgets and timelines to ensure projects are delivered on time and within budget
- Develops copy aligned to key messages and audience insights and optimizes for each channel as appropriate
- Manage ad hoc, cyclical or evergreen campaigns and tactics as needed
- Assist with traffic management for high-volume campaigns as needed
- Analyze campaign performance data and adjust strategies as needed to optimize results
- Stay up-to-date on industry trends and best practices to continuously improve campaign effectiveness
Requirements:
- Bachelor’s degree in a related discipline with 2–4 years of marketing experience
- Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
- Proficient with marketing-related software programs and digital marketing capabilities
- Comfortable with copywriting for various marketing and sales channels
- Understanding of sales process and principles
- High level of initiative, motivated, goal oriented, persistent and a skilled negotiator
- Strong decision making skills using analytical data
- Handles stressful situations and deadline pressures well
- Excellent written and oral communication skills
- Plans and carries out responsibilities with minimal direction
- Previous B2B marketing or nonprofit marketing a plus
- Excellent communication skills—both written and verbal—with the ability to present to small groups
- Creative content development skills
- Agency experience including managing external creative vendors a plus
Benefits:
- At least 20 PTO days accrued 1 st year and 11 paid holidays
- Flexible work arrangements
- Comprehensive medical, dental, vision, and life insurance plans
- Flex spending accounts for medical and dependent care
- 403(b) & Roth 403(b) with employer match up to 6%
- Reimbursable training
- Dress for your day
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