Marketing Specialist
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Job Description
Marketing Specialist managing Menlo's North American marketing strategy across brand, content, and demand generation. Working with founders and leaders to build US market positioning and outreach.
Responsibilities:
- Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
- Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
- Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
- Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical
- Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
- Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
- Plan and execute presence at US industry events -- conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
- Set up marketing automation tooling to make outreach and community management scalable across time zones
- Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about -- and package it for that audience
Requirements:
- 5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results
- Proven ability to define positioning and messaging for a technical product, not just run campaigns
- Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
- Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
- Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
- Data-driven instincts: you set goals, track them, and change course when something is not working
- A genuine network in the US AI, robotics, or deep tech ecosystem -- you know who to call
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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