Marketing Manager
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Job Description
Marketing Manager responsible for integrated marketing campaigns driving leads for a mental health services provider. Collaborating with sales and executing account-based marketing initiatives.
Responsibilities:
- Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies.
- Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions.
- Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees.
- Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging.
- Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration.
- Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences.
- Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality.
- Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives.
- Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging.
- Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies.
- Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations.
- Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy.
- Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes.
- Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness.
- Perform other duties as needed.
- Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization.
Requirements:
- A bachelor's degree in marketing, communications, or a related field
- 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
- Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
- Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing
- Excellent writing skills with experience crafting content across multiple marketing channels
- Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
- Data-driven mindset with experience analyzing campaign performance and applying insights to optimization
- Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams
Benefits:
- Medical, dental, and vision insurance
- Employer paid life & long-term disability insurance
- Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance
- Flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually
- 8 paid holidays
- 3 floating holidays
- 401k
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