Senior Associate – Marketing Automation
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Automation Senior Associate focusing on brand marketing and communications campaigns at EY. Supporting projects with tactical execution, process improvements, and stakeholder collaboration.
Responsibilities:
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders’ project
Requirements:
- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience, and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR, CANSPAM) is a must.
- Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus.
Benefits:
- Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Similar Jobs
Client Delivery, Marketing Strategy Intern
Client Delivery & Marketing Strategy Intern at Limetree supporting real client work in healthcare and marketing. Conducting research and developing materials while collaborating with cross-functional teams.
Commercial Marketing Manager
Commercial Marketing Manager focusing on lead generation and marketing performance for insurance brands in the UK and expansion markets. Collaborating with teams to improve sales and conversion rates.
Marketing Specialist Intern
Marketing Specialist Intern supporting the marketing team in campaigns, events, and content creation at Cutsforth LLC. Focus on social media, event planning, and learning marketing practices.
Project Marketing Manager
Project Marketing Manager overseeing internal project delivery at a US-based agency specializing in marketing solutions. Ensuring high-quality execution and leveraging AI-driven efficiencies across teams.
Marketing Intern
Marketing Intern at RBRO Solutions assisting with marketing campaigns, content creation, and event coordination in a dynamic tech team.
Marketing Coordinator
Marketing Coordinator at WSI Technologies building internal marketing function. Involved in campaign execution, content creation, and demand generation in B2B/B2G environment.
Senior Marketing Automation Consultant
Marketing Automation Consultant leading programs in Marketo and Salesforce for innovative marketing teams. Responsible for optimizing inbound lead traffic and ensuring data-driven decision-making.
Senior Marketing Automation Consultant
Marketing Automation Consultant focusing on lead traffic using Marketo and Salesforce. Collaborating with innovative teams and optimizing marketing strategies.
Lifecycle Marketing Manager
Manage global industry marketing campaigns and customer engagement for Company for Startups Program. Collaborate with internal stakeholders and outside agencies for comprehensive marketing strategies.
Marketing Manager
Marketing Manager for Metsä Tissue focusing on B2B marketing and strategy implementation in the Nordic region. Leading local activities and campaigns while ensuring high-quality communication throughout the customer journey.
Marketing Manager
Marketing Manager supporting the Marketing function for Unify America’s Civic Gym program. Driving lead generation and content creation alongside the Director of Marketing.
Marketing Manager
Marketing Manager working with sales team to drive regional campaigns for security solutions. Organizing events and crafting local marketing strategies in alignment with central marketing department.
Country Marketing Manager – Online Gaming
Country Marketing Manager leading growth strategies for international online gaming company in New Zealand. Driving customer acquisition and market performance through multi-channel marketing campaigns.
Marketing Manager
Marketing Manager for Rhythm Express, driving growth in remote cardiac monitoring. Collaborating with stakeholders to enhance brand presence and adoption of services in healthcare.
Senior Revenue Marketing Manager
Senior Revenue Marketing Manager developing and executing global marketing programs at Outseer. Collaborating across teams to drive customer growth through integrated campaigns and events.
Marketing Manager – Hereditary Cancer
Marketing Manager driving the downstream strategy and activation for Myriad’s Hereditary Cancer portfolio. Engaging genetic experts to drive awareness, education, and conversion.
Member, Lifecycle Marketing Lead
Member & Lifecycle Marketing Lead driving member-centric marketing strategies for a global growth platform in arts and culture. Building lifecycle marketing systems to enhance retention and business growth.
Director, Demand & Pipeline Marketing
Director of Demand & Pipeline Marketing at Tessitura driving market presence and pipeline growth. Focused on demand strategy and creating a cohesive marketing system for growth.
Marketing Intern
Marketing Intern supporting advertising creatives performance analysis and innovative development. Collaborating with marketing and creative teams, and staying updated with market trends.
Email/SMS Marketing Manager
Email/SMS Marketing Manager executing lifecycle programs for health-forward lifestyle brands at Hi-Altitude Brands. Overseeing campaigns, automation, and customer segmentation for retention and growth.