Marketing Manager
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Job Description
Director of Marketing leading demand generation efforts for B2B SaaS company. Collaborating with sales and managing multiple marketing initiatives for revenue growth.
Responsibilities:
- Define, innovate, and execute an multi-channel marketing plan with measurable KPIs to drive pipeline growth, velocity, win rates, and ROI.
- Partner with sales and leadership teams to monitor market trends and adapt strategies to evolving industry dynamics.
- Develop demand generation programs including ABM, paid ads, content marketing, SEO, email/nurture campaigns, and sales enablement initiatives.
- Manage the company’s competitive intelligence, ensuring detailed insights on major competitors’ features, pricing, and promotions.
- Construct optimal workflows and process management procedures, ensuring synchronization between Salesforce and marketing automation tools.
- Maintain marketing analytics dashboards to track campaign effectiveness, pipeline contribution, and ROI.
- Lead establishment of messaging materials and team enablement, partnering with internal experts and gathering customer insights to guide strategy.
- Manage website, trade show collateral, external communications, blog posts, newsletters, and other digital content initiatives.
- Ensure high-quality messaging and positioning across all marketing assets and customer-facing materials.
Requirements:
- 5 years of marketing experience, primarily in Demand Generation.
- 3+ years in B2B SaaS marketing (enterprise software is a plus).
- Proven expertise in marketing automation, funnel tracking, and reporting.
- Strong ability to manage multiple initiatives, ensuring timely execution and measurable impact.
- Exceptional analytical skills, using qualitative and quantitative metrics to optimize marketing programs.
- Hands-on experience in budget forecasting, vendor management, and campaign performance tracking.
- Strong communication skills and ability to partner with sales to drive enablement, efficiency, and pipeline generation.
- Ability to craft compelling content that drives meaningful engagement and sales conversions.
Benefits:
- N/A
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