Marketing Operations Analyst
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Job Description
Marketing Operations Analyst connecting marketing strategy to execution for Lightspeed DMS. Managing systems, frameworks, and data to optimize performance and pipeline generation.
Responsibilities:
- Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform
- Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design — working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business
- Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI — giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage
- Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking
- Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations — translating business needs into operational solutions and ensuring alignment on shared processes and definitions
Requirements:
- 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
- HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration; Salesforce campaign management and reporting proficiency
- Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar
- Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization
- Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack.
Benefits:
- Competitive salary
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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