Marketing Operations Associate
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Job Description
Marketing Operations Associate optimizing lead generation funnels and reporting at Bright!Tax, a US tax services provider for Americans abroad.
Responsibilities:
- Build and maintain the technical side of our lead generation funnels, including HubSpot landing pages, automated email sequences, and lead-capture forms.
- Take raw content and transform it into polished, high-converting assets—designing and copywriting for webinar slide decks, email templates, and lead magnets.
- Act as the guardian of our HubSpot database. Ensure lead data is clean, properly segmented, and organized for highly targeted campaigns.
- Generate monthly and ad-hoc reports on funnel performance, lead quality, and ROI. Monitor the competitive landscape to help spot new opportunities.
- Provide vital administrative support to the marketing team, ensuring workflows run smoothly day-to-day.
Requirements:
- ~5 years of experience in lead generation, marketing funnels, and email marketing.
- Highly proficient in HubSpot; deep understanding of CRM logic, complex workflows, and data hygiene.
- Love working with numbers and systems, but also have the design eye to create professional slides, lead magnets, and landing pages.
- Already leveraging AI tools to drive efficiency and excited to implement these tools to scale output.
- Fluent in English and can explain complex topics or data trends clearly and simply.
- Organized, detail-oriented, proactive 'self-starter' who brings expertise while remaining collaborative and adaptive.
- Bonus: Experience in finance, business, or global living/expat sectors, HubSpot certifications.
Benefits:
- Autonomy & Ownership: Join a remote-first team where your expertise is respected, and you have the freedom to manage your own workflows.
- Strategic Impact: Be a key player in a high-growth firm where marketing operations are central to our global success.
- Innovate at Scale: Lead the implementation of advanced marketing tactics and AI-driven processes in a supportive, kind culture.
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