Manager, Marketing Operations
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Job Description
Manager of Marketing Operations at Procurify optimizing marketing performance and data-driven decisions. Collaborating with multiple teams to enhance campaign effectiveness and lead management.
Responsibilities:
- Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
- Maintain campaign tracking frameworks to ensure consistent reporting
- Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis
- Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
- Ensure clear handoff between Marketing and Sales through defined processes and data consistency
- Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond
- Support marketing attribution and campaign performance analysis across channels
- Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
- Translate performance data into actionable insights for marketing stakeholders
- Administer and optimize Marketo and support marketing use of Salesforce CRM
- Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.
- Ensure systems are properly integrated and aligned with marketing workflows
- Support the adoption and optimization of tools such as Gong where relevant to marketing insights
- Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
- Analyze marketing data to identify trends, performance gaps, and opportunities for improvement
- Translate data into clear, actionable insights to support marketing decision-making
- Maintain data quality across marketing systems, including lead and campaign data
- Establish and enforce best practices for data entry, tracking, and reporting
- Support a reliable source of truth for marketing and pipeline data
- Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting
- Act as a key operational partner to Marketing, supporting campaign execution and performance visibility
- Contribute to initiatives that improve marketing efficiency and pipeline generation.
Requirements:
- 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment
- Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking
- Experience working with modern marketing and CRM tools, including: Salesforce CRM, Marketo or equivalent experience, Analytics platforms such as Google Analytics or Amplitude
- Experience working with marketing data, reporting, and campaign analysis
- Exposure to automation or AI-enabled tools in marketing workflows or reporting.
Benefits:
- Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
- Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.
- Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
- Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
- Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.
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