AI & Marketing Operations Manager
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Job Description
AI & Marketing Operations Manager at GoTu, connecting dental professionals with offices. Overseeing AI-powered workflows and marketing automation as part of a dynamic team.
Responsibilities:
- Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring
- Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals
- Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation
- Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau
- Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows
- Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows)
- Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks
- Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build
Requirements:
- 3–6 years in marketing operations, growth ops, or revenue operations
- Hands-on HubSpot power user (workflows, lists, sequences, reporting)
- Demonstrated experience building with AI tools: LLM APIs, vibe-coding platforms, or workflow automation (Make, n8n, Zapier)
- Strong analytical mindset; fluent in attribution modeling and funnel analysis
- Comfortable working across marketing, data, and product without a clear playbook
- Excellent written communication: you write clear specs, SOPs, and stakeholder updates
Benefits:
- Equal opportunity employer
- Celebrates diversity
- Inclusive environment for all employees
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