B2B Marketing Operations Coordinator
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Job Description
B2B Marketing Operations Coordinator executing various operational tasks in Johannesburg, Gauteng. Implementing HubSpot strategies, managing prospect data, and improving campaign performance.
Responsibilities:
- Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.
- Clean, dedupe, validate, and format lead data for outreach and CRM imports.
- Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).
- Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks.
- Set up and manage HubSpot CRM structure: Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
- Build and configure dashboards and reports.
- Configure automations using HubSpot workflows: Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.
- Ensure clean data mapping between outbound tools and HubSpot: Imports, field mapping, naming conventions, and standardization.
- Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).
- Set up and maintain outbound email infrastructure: Sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC).
- Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits.
- Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).
- Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.
- Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).
- Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.
Requirements:
- Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.
- Experience with HubSpot integrations (email tools, calling tools, enrichment tools)
- Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar.
- Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, sending best practices.
- Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.
- Comfort working across multiple tools and keeping systems clean and aligned.
- Must-Have Traits
- Technical and detail-driven: you don’t ship broken variables or messy CRM data.
- Process-oriented: you build repeatable systems, not one-off fixes.
- Self-managed: you can run multiple implementations/campaigns without constant supervision.
- Clear communicator: you can explain what changed, why, and what happens next.
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