Marketing Operations Manager
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Job Description
Marketing Operations Manager optimizing marketing technology and processes for Brightwheel’s growth. Collaborating cross-functionally to enable smarter, faster growth reaching educators and families nationwide.
Responsibilities:
- Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).
- Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.
- Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.
- Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.
- Drive data quality initiatives and establish governance best practices across marketing systems.
- Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.
- Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.
- Support campaign execution through documentation, enablement, and scalable processes.
Requirements:
- 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.
- Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.
- Experience implementing data flows between systems and building marketing-to-sales attribution models.
- Strong analytical and technical skills — comfortable working in BI tools.
- Demonstrated ability to translate complex data into actionable business insights.
- Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.
- Excellent communication, documentation, and stakeholder-management skills.
Benefits:
- Comprehensive medical, dental, and vision coverage
- Generous paid parental leave
- Flexible PTO so you can recharge when you need it
- Local retirement or savings plans (e.g., 401(k) in the U.S.)
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