Marketing Operations Manager
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Job Description
Marketing Operations Manager responsible for optimizing marketing operations at Coterie. Driving campaign execution, data management, and supporting revenue goals with cross-functional teams and technology.
Responsibilities:
- Responsible for driving the strategy, execution, and optimization of marketing operations that support Coterie’s growth across all distribution partners and audiences.
- Ensures the marketing organization operates efficiently by managing marketing technology, data, campaign operations, and reporting infrastructure.
- Partners with other members of marketing, growth/revenue, insurance, and technology teams to develop scalable systems and processes that support agent and customer acquisition, partner engagement, customer retention, and pipeline growth.
- Ensures marketing programs are measurable, data-driven, and aligned with revenue goals.
- Serves as the operational backbone of the marketing team, ensuring campaigns, automation, and reporting systems are optimized to deliver measurable ROI and continuous improvement.
- Develops and executes marketing operations processes and systems that enable scalable campaign execution, data-driven decision making, and measurable marketing performance.
- Manages and supports marketing team members responsible for creative and content execution to ensure campaign readiness and alignment with marketing priorities.
- Evaluates and implements marketing technology solutions that improve campaign execution, integration, and marketing performance management such as CRM integrations, marketing automation systems, analytics tools, and attribution platforms.
- Partners with marketing leadership and supports operational infrastructure for campaign strategies across digital marketing, lifecycle marketing, partner marketing, and demand generation programs.
- Establishes campaign execution processes including timelines, asset coordination, quality assurance, and launch readiness.
- Designs, implements, and optimizes marketing automation workflows, lead management processes, and lifecycle nurturing programs to support agent acquisition, partner engagement, and customer retention.
- Maintains marketing data quality and standards, segmentation frameworks, and audience management processes to support targeted marketing campaigns.
- Develops dashboards, reporting frameworks, and attribution models to measure marketing performance, pipeline contribution, and campaign ROI.
- Collaborates with revenue operations and revenue leadership to align lead routing, scoring, and pipeline management processes.
- Builds and manages the marketing campaign calendar and ensures campaigns are executed accurately across all systems and channels.
- Analyzes marketing performance data and provides insights to inform strategy, optimization, and investment decisions.
- Oversees marketing operations vendors and technology partners to ensure systems are optimized and aligned with business goals.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field.
- 5-8+ years of experience in marketing operations, revenue operations, or marketing analytics within a B2B or technology-driven organization.
- Experience working with marketing automation platforms, CRM systems, and analytics tools required.
- Experience supporting cross-functional marketing teams and managing marketing technology stacks.
- Experience managing marketing automation platforms such as HubSpot, Marketo, Salesforce (including Marketing Cloud/Pardot), or similar systems.
- Experience in insurance, fintech, or insurtech industries is strongly preferred but not required.
Benefits:
- 100% remote
- Health insurance through Aetna (we pay 100% of premiums)
- Dental and vision insurance through Guardian (we pay 100% of premiums)
- Basic life insurance (we pay 100% of premiums)
- Access to flexible spending account (FSA) or health savings account (HSA) (for those using HSA eligible plans)
- 401K plan (up 4% match with immediate vest).
- Must be 21 years of age or older to participate
- Flexible PTO policy offering up to 3 weeks of time off to support onboarding and integration during the first twelve months of employment.
- After the first year of employment and effective as of the anniversary date, eligibility transitions to up to 4 to 5 weeks of time off annually to recharge and sustain long-term success.
- 12 company-paid holidays each year
- Continuing education annual stipend
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