Marketing Production Developer
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Job Description
Marketing Production Developer executing multi-channel engagement campaigns for a leading global technology company. Responsible for hands-on campaign execution with a focus on quality and stakeholder collaboration.
Responsibilities:
- Build and deploy engagement marketing campaigns end to end across email, in-product banners, push notifications, SMS, landing pages, and forms/surveys
- Partner with stakeholders to understand business requirements, scope work, and propose feasible technical solutions before build begins
- Define and build target audiences using platform filters, custom logic, and lifecycle attributes, then validate them with SQL before deployment
- Write and edit SQL to pull lists, validate data, QA segment counts, and answer ad hoc data questions mid-build
- Develop logic-based, event-triggered customer journeys and multi-step automations in enterprise marketing automation tools
- Manage and maintain campaign-related data sources and integrations so campaigns pull and push the right data
- Develop and troubleshoot forms used for lead capture, sign-ups, and survey routing
- Execute against tight deployment timelines while upholding a rigorous quality assurance process, including self-review and peer review
- Self-manage a diverse production queue, prioritizing across stakeholders, flagging conflicts early, and escalating only when needed
- Support stakeholders with training, documentation, and tool access
Requirements:
- 5+ years of hands-on experience in marketing production or digital communications development
- Advanced expertise building campaigns in enterprise marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Braze, or Eloqua
- Working SQL proficiency: able to read, edit, and validate queries, understand joins and query logic, and catch errors in generated queries
- Advanced audience segmentation skills, translating stakeholder intent into precise targeting logic
- Experience building multi-channel campaigns and multi-step, event-triggered journeys, not just single sends
- HTML and CSS proficiency for email and landing page troubleshooting
- Track record of high-attention-to-detail work in a collaborative production process
- Comfort with urgency and ambiguity: able to interpret loosely defined requests, weigh trade-offs, and choose a path forward without a prescribed process
- Working knowledge of email compliance and privacy fundamentals such as opt-in/opt-out preferences, GDPR, and CAN-SPAM
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