Marketing Specialist
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Job Description
Marketing Specialist executing campaigns at a fast-growing B2B SaaS company. Focused on quality execution and real impact.
Responsibilities:
- Run campaigns across email, paid media, social media, content, webinars, and events.
- Build and schedule email campaigns
- Manage the lead funnel end-to-end: campaign execution, reporting, conversion optimization, and assist with Sales.
- Optimize our digital presence including website updates, landing pages, and SEO to increase inbound leads.
- Create and repurpose content including customer stories (case studies, testimonials, reviews), blog posts, and sales collateral.
- Plan events (webinars, tradeshows, customer events), including pre- and post-event campaigns.
- Manage our digital assets and oversee creation of additional materials
- Work with vendors to support campaign, creative, and event needs.
Requirements:
- 3+ years of experience in B2B SaaS or technology marketing (required)
- Proven track record in marketing campaign execution and content.
- Experience with marketing automation platforms and CRM systems
- Familiar with SEO, paid media and digital marketing channels
- Highly organized and detail-oriented
- Experience in a subscription-based SaaS company is strongly preferred
- Ability to travel 1-3 times per year strongly preferred
Benefits:
- Competitive health and dental benefits package
- Paid time off
- Flexible work arrangements including remote
- Training opportunities
- Life and disability insurance
- Employee Assistance Program (EAP)
- Healthy work-life balance
- Friendly and supportive culture built on performance and merit
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