Marketing Specialist – Membership
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Job Description
Membership Marketing Specialist responsible for enhancing NSTXL member experience through strategic campaigns and engagement initiatives. Collaborating across teams to ensure effective member onboarding and retention.
Responsibilities:
- Build and maintain an engaging, thoughtful membership experience from application to renewal that supports a mission-ready membership base.
- Establish a structured, repeatable member journey with defined touchpoints and expectations.
- Identify and address gaps in the member experience to improve engagement and retention.
- Develop and implement membership-related campaigns for the full year, supporting our customer Statement of Works (SOWs) and expressed member needs.
- Work with the Creative team to develop engaging content and nurture campaigns to encourage new member registration.
- Define target segments and outreach strategies to drive intentional membership growth.
- Plan and deliver member-centric virtual and in-person events from concept through execution.
- Manage and optimize the membership portal, website, and networking platforms to increase engagement and improve the user experience.
- Collaborate with the Member Admin to map, clean up, and manage workflows and data integrations across the portal and CRM systems.
- Ensure data accuracy and integrity to support reporting, communication, and decision-making.
- Report on member success initiatives and improvement plans/roadmaps.
- Continuously collect member feedback via surveys and other interactions.
- Act as a front-facing NSTXL representative at tradeshows, member meetings, and industry events.
- Collaborate with all marketing teams to host quarterly in-person member engagement and networking events.
- Drive accountability and alignment across teams supporting the membership experience.
- Manage membership projects and deadlines using tools such as Monday.com, Outlook, content calendars, and other project management software.
- Serve as a primary point of contact and a face of NSTXL to members, delivering white-glove service and ensuring a high-quality member experience.
- Proactively engage members to understand needs, identify challenges, and connect them with relevant NSTXL resources and opportunities.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum four (4) years of marketing or related experience.
- Minimum two (2) years experience owning or supporting a customer, growth, or membership lifecycle.
- Demonstrated experience working with marketing automation, CRM, and CMS platforms such as HubSpot, Salesforce or WordPress.
- Nice to Have: Experience with Canva or similar design tools.
- Creativity and a passion to grow and nurture a membership community.
- Ability to build and implement a comprehensive membership strategy and member success roadmap.
- Comfortable speaking publicly, traveling, and attending events, and networking with industry and government representatives.
- Deep understanding of customer journeys and lifecycles with experience creating acquisition, retention, and engagement strategies.
- Strong planning, organizational, and problem-solving skills.
- Team-oriented with a focus on creating exceptional experiences.
Benefits:
- Health Insurance: Medical and dental – company pays 90% of premiums for individual coverage and for family coverage
- Vision Insurance: Fully covered
- Retirement Plans: 401(k) with employer match up to 4%
- Paid Time Off: Paid sick and safe leave, paid floating holidays, and generous vacation
- Other: Basic Life & AD&D policy company paid
- Voluntary Life
- Flexible & remote work structure
- Wellness reimbursement plan & mental health support
- Community sponsorships
- Donation matching
- Professional development allowance
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