Marketing Specialist
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Job Description
Marketing Specialist supporting BARBRI's omni-channel marketing initiatives to drive student engagement and revenue. Collaborating with internal teams to execute campaigns and manage content effectively.
Responsibilities:
- Support omni-channel marketing initiatives that drive B2C revenue and student engagement
- Execute campaigns and manage content calendars
- Collaborate closely with internal teams, including UX/UI and Marketing Operations
- Compile performance reports and monitor KPIs
Requirements:
- 1-3 years of experience in digital marketing, campaign execution, or content coordination
- Strong organizational skills with ability to manage multiple concurrent deadlines
- High attention to detail and strong follow-through
- Excellent written and verbal communication skills
- Familiarity with marketing tools such as email platforms and project management systems
- Experience with Marketo, Canva, JIRA, and Zoom preferred
- Basic understanding of analytics (Google Analytics, UTM parameters, engagement metrics)
Benefits:
- Health, dental, vision, and life insurance plans
- 401(k) retirement savings contributions
- Generous paid time off including vacation, sick leave, and personal days
- On-site fitness facility and gym membership discounts
- Continuous learning resources and workshops
- Flexible work hours and remote work options
- Opportunities for career growth and advancement
- Employee assistance program for confidential counseling and support services
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