Marketing Specialist
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Job Description
Marketing Specialist creating and executing digital marketing campaigns for ZERO TO THREE’s products and services. Collaborating with teams to enhance brand awareness and generate leads for professional development offerings.
Responsibilities:
- Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
- Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
- Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
- Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
- Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
- Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
- Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
- Serve as primary point of contact for related vendors and agencies as needed
- Proactively stay abreast of trends to inform future growth strategies and opportunities
- Be able to travel 2-3 times per year for events, retreats and in-person meetings
- Performs other duties as assigned to ensure the efficient and effective functioning of the department
Requirements:
- Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results
- Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud
- Content creation and publications experience (digital, video and/or print)
- Proficiency with Google marketing products including AdWords, Analytics and Search Console.
- Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through
- Experience collaborating across teams
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed
- Team player with superb communication and interpersonal skills
- Spanish fluency a plus.
Benefits:
- medical
- dental
- vision
- HRA
- retirement contributions
- generous leave benefits
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