Marketing Specialist
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Job Description
Marketing Specialist handling performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads for a company in Brazil. Collaborating with design, copy, and operations teams for campaign optimization.
Responsibilities:
- Plan, execute, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads
- Define objectives, audiences, budgets, and KPIs
- Monitor CAC, ROAS, and ROI
- Structure acquisition, conversion, and remarketing funnels
- Implement and manage GTM, GA4, tracking pixels, and events
- Create performance reports and dashboards
- Conduct A/B tests for continuous optimization
- Work collaboratively with design, copy, and operations teams
Requirements:
- Solid experience in paid media and performance marketing
- Knowledge of MarTech, web analytics, and data measurement
Benefits:
- Meal allowance
- Health insurance
- Home office allowance
- Gympass
- Life insurance
- Training allowance
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