Marketing Strategist – Financial Solutions
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Job Description
Marketing Strategist driving omni-channel strategy for Fully Accountable's Financial Solutions services. Collaborating across teams to manage campaigns attracting and converting prospects.
Responsibilities:
- Drives the omni-channel strategy for Fully Accountable’s Financial Solutions service offerings
- Manages campaigns that attract, engage, and convert prospects from first touch through signed agreements
- Collaborates cross-functionally with BELAY marketing channel owners, sales, creative, and business development to develop high-impact campaigns
- Owns and maintains a content calendar aligned to campaign milestones, buyer journeys, and key business events
- Leads the organic social media strategy and execution for the Fully Accountable brand
- Uses analytics and reporting to track performance and continuously refine content and campaign strategies
Requirements:
- Bachelor’s degree or equivalent work experience
- Three or more years of experience in content creation for a brand
- Proven track record of developing and executing content strategies that drive lead generation and pipeline goals while effectively supporting multiple buyer personas
- Deep understanding of omni-channel content distribution, especially across paid search, paid social, SEO, and video
- Experience collaborating with cross-functional stakeholders, including sales, product, and executive leadership
- Familiarity with marketing tools like HubSpot, SEMrush, Google Analytics, and paid ad platforms is a plus
Benefits:
- Full-time remote work
- Dedicated, distraction-free home office for Monday-Friday business hours
- Vibrant, award-winning company culture
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