Media Analyst, Mid-level
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Job Description
Analista de Mídia Pleno managing paid media campaigns at a digital marketing company in Maringá. Responsible for strategy, execution, and optimization to maximize business performance.
Responsibilities:
- Execute paid media campaigns with moderate supervision.
- Monitor campaign performance and generate insights for optimizations.
- Contribute to the development of media plans and presentations.
- Conduct A/B tests and document learnings.
- Support alignment with internal teams and clients.
- Produce detailed reports with performance analysis.
- Identify optimization opportunities based on data.
- Perform analyses in analytics tools and report relevant KPIs.
- Maintain an analytical perspective on results and actions implemented by the company/client.
- Create performance presentations and media reports for the relevant stakeholders.
- Build projections for paid media results.
- Manage incoming requests and deliverables.
- Manage and analyze tags and pixels on paid media platforms.
Requirements:
- Good communication and interpersonal skills to engage with partners and clients.
- Bachelor's degree completed in communication, business administration, or related fields.
- Advanced knowledge of Microsoft Office (Excel, PowerPoint, etc.).
- Negotiation skills and experience in client servicing.
- Knowledge of analytics and data visualization tools (GA4, Looker Studio, etc.).
- Experience managing paid media platforms (Google Ads, Meta Ads/Facebook Ads, among others).
- Ability to work independently and as part of a team, with strong time management and prioritization skills.
- Ability to handle dynamic projects across different segments and changing directions.
- Skills in data analysis and generating insights.
- Proficiency with KPIs such as ROI, ROAS, CAC, and CTR.
Benefits:
- Flexible meal allowance (Ifood card).
- Transportation voucher (Vale Transporte).
- Career development plan.
- Partnership with Gympass (Novo Wellhub).
- Partnership with Keiken (wellness platform).
- Partnership offering discounts at language schools.
- Happy hour.
- Rewards & bonuses.
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