Omni-Channel Client Success Manager
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Job Description
Omni-Channel Client Success Manager at Mspark leading client marketing strategies. Specializing in integrating digital and direct mail campaigns for top brands.
Responsibilities:
- Serve as the lead strategic advisor for a dedicated portfolio of clients, developing and managing comprehensive omni-channel marketing plans that achieve their business objectives.
- Oversee the setup, launch, and daily optimization of programmatic campaigns across DSPs.
- Monitor performance against client KPIs, providing insights and recommendations for improvement.
- Work with other departments to ensure the execution of various core and mail offerings.
- Develop innovative strategies that connect digital behavior with offline actions.
- Act as the internal and external expert on our omni-channel platform. Troubleshoot programmatic ad serving issues, data discrepancies, and direct mail integration challenges, liaising with technical teams as needed.
- Prepare and present unified performance reports and Quarterly Business Reviews (QBRs). Analyze data from all channels to provide a holistic view of performance, focusing on online-to-offline attribution and overall return on investment.
- Identify and pursue opportunities to expand client relationships through upselling, cross-selling, and the introduction of new omni-channel solutions.
- Collaborate closely with the Sales team to ensure revenue growth and client retention.
- Other duties as assigned.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field and/or the equivalent combination of education and experience.
- 2-4 years of experience in account management or client services.
- Proven experience managing both digital campaigns (in a DSP, ad server, or agency) and traditional mail campaigns.
- Strong working knowledge of the programmatic advertising ecosystem (RTB, DSPs, PMPs, DMPs).
- Demonstrable understanding of the core mail process, including audience data, list segmentation, USPS regulations, and print production basics.
- Exceptional analytical skills with experience in cross-channel reporting and an understanding of online-to-offline attribution models.
- Outstanding communication and presentation skills, with the ability to translate complex data into a simple, compelling story for clients.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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