Paid Media Manager
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Job Description
Paid Media Manager creating high-performing strategies for enterprise SaaS businesses at Directive Consulting. Overseeing multiple Paid Media accounts and collaborating with clients to achieve goals.
Responsibilities:
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
Requirements:
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
- Travel to visit clients approximately once per year, per client or as needed
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Gympass
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
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