Demand Generation Manager
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Job Description
Demand Generation Manager focusing on pipeline generation and campaign execution at DeepJudge. Driving measurable impact across legal SaaS marketing initiatives with a hands-on approach.
Responsibilities:
- Own marketing-sourced and influenced pipeline across key regions
- Translate business and marketing priorities into structured demand generation programs
- Partner closely with sales on account targeting and pipeline development
- Plan and execute integrated campaigns across ABM, events, webinars, content, and partner marketing programs
- Turn key initiatives into coordinated, multi-channel campaigns
- Improve performance across the funnel throughout the entire buyer journey
- Manage and optimize key channels including social media, paid acquisition, and retargeting
Requirements:
- Strong experience in B2B SaaS demand generation and growth marketing
- Owned or significantly contributed to pipeline generation
- Comfortable operating across the full funnel – from acquisition to conversion
- Hands-on experience with ABM and sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO and website performance
- Familiarity with modern marketing and growth tools, such as CRM and automation platforms
- Strong analytical mindset and understanding of pipeline quality
Benefits:
- Competitive compensation and equity package that reflects the leverage and strategic importance of the role
- Real ownership with short feedback loops
- High degree of autonomy
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