Paid Search & Social Manager

Posted 1ds ago

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Job Description

Paid Search & Social Manager developing and executing digital marketing strategies for SaaS and Tech companies. Overseeing Paid Media accounts and collaborating with clients to maximize ROI.

Responsibilities:

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization
  • Work directly with Associate Director to ensure internal and client goals are being achieved
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements:

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • A unique perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data
  • Equal parts competitive and curious; you’re a true problem solver
  • You live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • You’re quality-obsessed and have not lost your soul for advertising
  • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
  • Travel to visit clients approximately once per year, per client or as needed

Benefits:

  • We have a set living wage at Directive
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Gympass
  • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, which scales in total amount over time
  • Annual Anniversary Trip with peers and executive leadership for fun and entertainment!