Paid Social Team Lead – D2C, Meta
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Job Description
Teamlead Paid Social scaling Meta campaigns for a €100M+ D2C consumer brand. Leading performance marketing strategy, testing, analytics, and cross-functional team development.
Responsibilities:
- Provide functional leadership to a cross-functional performance marketing team
- Own the further development and scaling of the Meta channel
- Analyze relevant performance KPIs and derive data-driven optimization measures
- Develop new testing approaches for creatives, funnels, and campaigns
- Work closely with Creative, Design, Video, and other marketing functions
- Prioritize projects while fostering a culture of ownership and performance
Requirements:
- Several years of experience in performance marketing, with a focus on Meta Ads
- Initial or extensive leadership experience, or a desire to take the next step as an experienced Senior Performance Marketer
- Experience in a D2C, e-commerce, or consumer brand environment—ideally with products that require explanation
- Excellent understanding of relevant performance KPIs and a data-driven approach to work
- Experience developing and scaling successful paid social campaigns
- Strategic thinking combined with a strong hands-on mentality
- Enjoy collaborating across functions and developing teams
- Very good German skills (C1/C2) and good English skills
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